New Dates Announced for Introduction, Insight & Case Study Analysis Workshops

Atlas Communications and Media are holding another series of the successful Introduction, Insight & Case Study Analysis Workshops in June.

18 - 19 June 2009, Edinburgh

Social marketing is about changing people’s behaviour for the wider social good. It’s about social change.

What is social marketing? How and where can you use it? How do you get started? The workshop, with a mix of practical and theoretical compo­nents will cover:

Day 1
Introduction and overview to social marketing
Understanding behaviour and change
The 5Ps of social marketing plus more...
Insight, exchange and competition
Successful social marketing case-studies
Developing a social marketing toolbox

Day 2
Developing a social marketing plan
Total process planning model
Gathering insight
Planning your intervention
Getting implementation right

New attendees can attend Day 1 only and previous attendees can attend Day 2 only.

Case Studies
To deepen understanding of the key components we undertake in-depth case study analysis of a selection of successful social marketing campaigns. Examples include the Swiss based Aids campaign (the long­est running and one of the most successful social marketing campaigns in the world) and Travel Smart (originally developed in Western Australia with the aim of increasing public transport usage). We also review an international selection of television adverts.

Who are the workshops for? People who are involved in creating, managing or implement­ing behaviour or social change programs.

Location: CBC House,Edinburgh
Dates: 18 - 19 June 2009
Cost: £225 per day ( £195 for public sector, £175 not for profits, charitable status required) £420 both days ( £365 for public sector, £330 not for profits, chari­table status required)

Price per day including refreshments and lunch. A detailed work­book containing course information, planning models and links for further learning is also provided.

For more information click here