Hi and welcome

Welcome to Change the Discussion, the Atlas Communications & Media blog.





I chose the name Change the Discussion because all social marketers (and those interested in social marketing) are interested in change and this blog is to facilitate discussion. I also feel we, professional communicators need to change the discussion. We shouldn't be asking What is social marketing?, we need to be asking How can I incorporate a social marketing approach into the work I do?

With a foot on both sides of the world - Atlas Communications and Media have offices in Scotland and New Zealand - I am hoping to build an online community where those of us who work in social marketing can network, build connections, spread the word(s) about social marketing and as the name suggests, Change the Discussion.

The blog will have postings on all aspects of social marketing from training to development to shared case-studies - both serious and fun. Enjoy and feel free to suggest any topics of interest.